Insights Driven Digital Marketing

Who Are You Looking To Target?

Our Approach

We believe successful campaigns are not driven by only one side of the sales funnel.  We believe that to have a true competitive advantage you have to understand and market to both HCPs and Patients & Caregivers.  We have a proprietary method to get the best out of both audiences. Let us show you how.

PATIENTS & CAREGIVERS

Do not underestimate the power of an educated, motivated patient or caregiver.  Arm them with the right information, engagement and create a mobilization movement. 

HEALTHCARE PRACTITIONERS

They have always been the core focus of Pharma and for good reason. But this is a noisy, busy environment. To stand out, you need messages that stick and channels that extend your reach and frequency. 

 

How We Mobilize Patients & Caregivers

IDENTIFY

Whether your audience is broad or extremely niche, we know how to find and drive them to your content quickly and effectively. 

WE USE TOOLS SUCH AS:

Search Engine Marketing(SEM)
Display Marketing
Social Media Advertising

ENGAGE

We cracked the nut of inventive engagement with patients and caregivers that has puzzled the healthcare industry experts. Honing methods to effectively engage is one of the exceptional things we do. 

WE USE TOOLS SUCH AS:

Websites
Email
Mobile Applications
Gamification

 

How We Mobilize HCPs

ENGAGE

Inventive engagement with HCPs supports our concept of memorable experiences and message stickiness. Our highly skilled team creates content that engages, motivates and sticks with HCPs

TO ENGAGE AND MOTIVATE
WE USE:

Websites
Digital Rep Persona

Email Marketing Campaigns
Content for HCP Social Networks
Storytelling-Mindshift Tool
Conference Booth Engagement Tools
Virtual Reality
Mobile Applications
Gamification

IDENTIFY

The HCP’s “Closed Door” mentality to Pharma is growing. So how do we effectively target and reach this key audience? We have found the digital sweet spot of engaging physicians that supplements fieldforce activities. 

TO AMPLIFY YOUR MESSAGES
WE USE:

CASL Email List Development
HCP Social Networks(Ex. The Rounds, Fig 1, Doximity)
Online Targeting Tools

See Why Leading Pharmaceutical Companies Choose Us For Digital

From massive audience groups to extremely niched communities, Oromo builds digital marketing plans that fit your business objectives and most importantly budget. 
We'd love to show you real examples of how we've used digital to provide measured results.

© 2019 Oromo Digital Group Inc.