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The Power of Reverse Mentoring in Modern Leadership
When we think of mentorship, the image that often comes to mind is someone with decades of experience, a sage figure perched in a corner...

Yakob Makonnen
Mar 242 min read
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Can You Apply the 5 Love Languages to Business?
When I got married, I was gifted a copy of the 5 Love Languages. I’m embarrassed to say I didn’t actually read it until 7 years later....

Yakob Makonnen
Feb 103 min read
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Breaking Barriers: Facilitating Healthcare for LGBTQIA+ Individuals
Healthcare is a fundamental right for every individual, yet members of the LGBTQIA+ community often encounter unique challenges when...
Rachael Hoad
May 27, 20243 min read
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The Pharma Industry's Underestimation of Knowledge Marketing: A Looming Challenge
The pharmaceutical industry stands at the precipice of a significant challenge – the imminent departure of key personnel due to the...
Rachael Hoad
Apr 15, 20243 min read
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How Blockchain Technology is Reshaping the Pharmaceutical Industry
What is Blockchain Technology? Fundamentally, blockchain is a secure and transparent digital ledger that documents transactions and...
Rachael Hoad
Apr 15, 20243 min read
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Unveiling the Gender Gap in Healthcare: A Closer Look at the Neglect of Women's Health
In the realm of healthcare, the unique and often more intricate healthcare needs of women have long been overshadowed by a systemic...
Rachael Hoad
Feb 26, 20243 min read
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Choosing the Right Meeting Format:
Live, Virtual or Hybrid? Since COVID-19, the options for meeting formats in the modern workplace have extended beyond traditional...
Rachael Hoad
Jan 16, 20244 min read
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A Possible End to Hybrid Work?
An increasing number of companies are urging employees to return to the office for a minimum of two to three days a week, justifying this...
Rachael Hoad
Dec 14, 20233 min read
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Survey Panels:
Yesterday's Approach to Patient Research Over the years, survey panels have been the preferred choice for brands engaging in survey-based...
Rachael Hoad
Nov 30, 20233 min read
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The Power of the 7 Touches
Turning Interaction into Action In the realm of marketing and sales, the notion of ‘seven touches leading to action’ carries particular...
Rachael Hoad
Nov 16, 20233 min read
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Proximity Bias & Remote Work
Overcoming the Invisible Hurdle: Proximity Bias and the Remote Worker's Struggle for Promotion A level playing field for hybrid and...
Rachael Hoad
Oct 25, 20232 min read
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Chat GPT vs Google Bard
Key Considerations for Selecting Your Future Team Member Leveraging AI Models in Your Business Environment In the ever-evolving landscape...
Rachael Hoad
Oct 2, 20234 min read
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Charting the Path to Digital Excellence
Presenting the Top Digital Marketing Strategies Shaping 2023's Success Stories. Download to discover Oromo's detailed insights into key...
Rachael Hoad
Sep 24, 20231 min read
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Podcast Episode 5: Roche's Approach to Innovation
In this episode we sit down with Michael Duong to talk about Roche’s approach to innovation. Michael is the Head of Innovation for...

Yakob Makonnen
May 5, 20221 min read
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New Podcast Episode: Innovation in Healthcare
Dr. Miron Derchansky gives us an insightful peek into the technology trends being talked about in the boardrooms of healthcare...

Yakob Makonnen
Feb 3, 20221 min read
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New Podcast Episode: Job Market Update
In a post pandemic world, many of us are changing the way we think about our careers and work environment. If you're considering a move...

Yakob Makonnen
Dec 14, 20211 min read
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Podcast Episode 2: Big Pharma to Innovative Startup - How to manage the transition
In this episode, we explore the opportunities and challenges of making the shift from big pharma to an innovative startup.

Yakob Makonnen
Oct 24, 20191 min read
1 comment


Is The Job Market Changing In Pharma and Biotech? Find out on our new Podcast Episode
We sat down with Michael Aceto, a leading expert on search and recruitment, to talk about the current state of the Pharma and Biotech job...

Yakob Makonnen
Mar 29, 20191 min read
1 comment


Has Digital Eliminated The Need For Sales Reps in Pharma?
Digital has made it easier for healthcare practitioners to access disease and treatment information. Some would say this reduces their...

Ken Stopay
Jul 27, 20182 min read
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3 Tips to Ensure Digital Doesn’t Become an After Thought During Brand Planning
Sticky Notes, Long Days, Muggy Conference Rooms...What comes to mind when you hear Brand Planning? Does Digital come to mind? Brand...

Yakob Makonnen
Jun 13, 20183 min read
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